RYAN
REED
Available for creative projects and collaborations
Content Strategy & Production Lead
Production • Content • Systems
I lead content and production initiatives from concept through delivery—bringing together strategy, creative, and execution to produce work that actually performs.
My experience spans both hands-on content creation and large-scale media operations, giving me a unique perspective on how ideas get built, executed, and scaled within complex environments. I’ve worked across agency and institutional settings, developing content strategies, leading production, and building the systems that enable teams to deliver consistently high-quality work.
End-to-end content strategy and production execution
Multi-platform storytelling across video, digital, and social
Cross-functional leadership across creative, technical, and operational teams
Scalable content systems and workflow design
Experience across both agency and in-house environments
Trusted By
Selected Work
BEES & BARLEY
Branded Campaign Film & Social Content System
Clients: Twisted X Brewing Company & Keepers Harvest
Bees & Barley is a branded content campaign designed to position a collaborative product release as a story of craftsmanship and shared values, rather than a traditional promotional launch.
Set in the Texas Hill Country, the campaign focused on the human process behind the product — drawing parallels between brewing and beekeeping to create a narrative rooted in patience, locality, and craft.
Objectives:
• Elevate the collaboration beyond a limited-run release
• Highlight shared values between both brands
•Create emotionally resonant, multi-platform content that could perform across both long-form and social channels
• Provide evergreen brand assets
Approach
We positioned the collaboration around human process rather than product features, drawing parallels between brewing and beekeeping to create an emotionally grounded brand narrative.
My role:
• Concept & Narrative Development
• Creative Direction
• Cinematography
• Editorial & Post Supervision
Execution
• On-location filming across brewery and apiary environments
• Controlled lighting setups to maintain tonal consistency
• Narrative-driven interviews structured around process, not promotion
• Editorial pacing designed for both long-form viewing and social adaptability
Impact
Created a cohesive content system that extended beyond the hero film, enabling consistent storytelling across social, web, and other brand channels
Deliverables
Primary Brand Film
Social Content
Launch Assets
Skillshare Course
Course Production & Visual Design
Client: Skillshare
Collaborated with Skillshare’s remote creative and instructional teams to translate centralized creative direction into a scalable, on-location course production system.
Objectives:
• Translate centralized creative direction into a cohesive and repeatable production system
• Deliver a visually elevated course aligned with Skillshare’s brand standards
• Ensure visual and instructional consistency across a multi-lesson content series
My role:
• Location Scouting
• Visual Design
• Cinematography
• On-site Production Coordination
Execution
• Designed set aesthetics aligned with Skillshare’s brand tone
• Developed repeatable lighting and camera frameworks to ensure consistency across multiple lessons and production days
• Coordinated production logistics to maintain schedule and efficiency
Impact
Delivered a cohesive, platform-ready course experience aligned with Skillshare’s brand standards and optimized for digital learning environments
SMU Media Ecosystem Modernization
Creative Infrastructure & Cross-Department Production Strategy